Crumbs bakeshop Assignment Example | Topics and Well Written Essays - 500 words

Crumbs bakeshop - Assignment Example Due to this philosophy Crumbs Bake Shop is successfully increasing its customers and is becoming a respected and recognized brand of US. Marketing Strategy of Crumbs Bake Shop consist on internet, radio, television and newspaper advertisement along with in-store efforts. Crumbs invests sufficient amount of money for its promotion, brand differentiation, and brand recognition. Crumbs believes that it is the leader in the market of gourmet cupcakes and makes every possible steps to market itself as perfect store of choice for delicious and attractive cupcakes (Randazzo, 2014). CULTURE: USA is a multicultural state but all its cultures love baked products and this is one of the reasons of Crumbs Bake Shop’s success. People of US likes delicious backed products of Crumbs Bake Shop and by fulfilling customers’ demands the company is successfully growing. SOCIETY: The western society is food loving society especially backed food. The society demands cupcakes and other bakery items and Crumbs Bake Shop knows how to meet customers’ changing demands (Moyer, and  Sullivan, 2014). High consumption of bakery food by US’s society creates more opportunities for Crumbs Bake Shop. One of the greatest strengths of Crumbs Bake Shop is its wide variety of cupcakes. It offers more than 50 different types of cupcakes to its customers (Peterson, 2014). The irresistible and delicious items in its menu delight customers and are one of the main reasons for customer retention. Another strength of Crumbs is its online availability; anyone can buy cupcakes from Crumbs Bake shop online. The major weakness of the company is its limited cash reserves. A growing food chain requires extensive amount of money to meet the expenses but unavailability of cash creates problems for the company. Increasing of too many retail shops within short time period and poor management policies are also a weakness