Strategic International Business Management Essay

Strategic International Business Management - Essay ExampleHowever, before qualifying internationally, the company needs to address its weaknesses, including frequent product recalls, negative international publicity, and bad accounting practices. The potential target market for Tesco chosen for this paper was the chili con carnean market. Chile is a highly attractive market for Tesco due to its competitive position in the South American region in terms of sparing ranking, openness to Foreign Direct Investment (FDI), basic business requirements and other parameters. Retailing industry in Chile is growing and is forecasted to show positive ontogenesis in future. Also, there is a growth of demand for imported, exotic and sophisticated products among the urban population of Chile, which is a good business opportunity for Tesco. Hypermarkets and Supermarkets in Chile is one of the most popular establishments for grocery shopping as this segment has the highest % sh are. The number of supermarkets and hypermarkets is continuously growing in Chile and indicate that there are growth opportunities for Tesco. Among three market entry strategies suggested, it was recommended to pursue acquisition strategy in order to enter the Chilean retail market.With the development of international logistics, info technology, global integration, and liberalization of markets more and more companies seek the opportunities for international expansion. One of such companies is the UK-based retailing chain, Tesco Plc. The company already operates in the European and some Asiatic markets. However, the firm seeks for other markets for international expansion. The aim of this paper is to suggest a potential international market for Tescos expansion, to analyze the external environment of the proposed domain and to provide recommendations regarding the selection of a market entry strategy for Tesco.Tesco is a network of retail stores selling grocery, general merchandise, electrical pr oducts, apparel and other non-food items (MarketLine Advantage, 2015).